What Is X/Twitter Premium? Explore Its Price and Benefits

X, formerly known as Twitter, is a free social media platform. However, after Elon Musk took over and rebranded, the platform launched a paid subscription called X/Twitter Premium. This feature was formerly known as ‘Twitter Blue’ but now has more benefits and pricing.

With a now-introduced monthly or annual subscription, users can access more features, such as editing or undoing posts, accessing Grok (Twitter’s AI), uploading longer videos, and much more.

This Twitter premium subscription allows the platform to earn revenue and aid marketers in promoting their brands online. In this blog, we break down the different features offered by these subscriptions, their prices, and whether they are worth it for your brand. So, without further ado, let’s begin.

What Is Twitter Premium?

In simple terms, Twitter Premium is a paid subscription that offers various features to Twitter users and has a monthly or annual subscription. This opt-in service is divided into 3 tiers – X Basic, X Premium, and X Premium+.

Here are some of the features that are available in these subscriptions –

• Blue Checkmark: Accounts that have an active Twitter premium get a Blue Checkmark with their profile. You also have the option to hide it.
• Edit and Undo Posts: You can edit a post within 30 minutes of it going live. You can also retract it, but that works only for a limited time.
• Longer Videos and Posts: With X Premium, you can post longer videos – up to 3 hours or 8 GB. Posts can be stretched to 25,000 characters.
• Bookmarks: You can bookmark posts in a customized folder.
• Background Videos: With Twitter Premium, you can play videos in the background while performing other tasks on the app.
• Fewer ads: Twitter Premium users see fewer ads and mostly promoted content on the platform.
• Access to Grok: You can access Twitter’s flagship AI chatbot – Grok.
• Monetization: Users can earn ad revenue. Click here to learn more about – X/Twitter Monetization.
• Media Studio: This feature helps users to manage and monetize their content on X.

These are some of the many features that users get with Twitter Premium. Not all subscription models offer the same features. Moreover, not all of these features are available on every device and location in the world. In this article, we have broken down each X Premium subscription.

What is the cost of X/Twitter Premium?

X has 3 premium subscriptions, here are the prices for each of them –

• X Basic: $3 for a month and $32 for a year.
• X Premium: $8 for a month and $84 for a year.
• X Premium+: $40 for a month and $395 for a year.

These prices can vary depending on the user’s location and any applicable tax.

Difference Between X Basic, Premium, And Premium+?

Here’s a breakdown of all 3 subscriptions to Twitter Premium –

X Basic (Prices and Features)

With a monthly price of $3 and a yearly price of $32, the X Basic subscription offers pretty basic yet useful features such as –

• Edit or Undo Post: In this feature, you can edit a post within 30 minutes of posting it. And you can also retract a post within a short time of it being published.
• Longer Character Limit: Every Twitter user has a minimum 280-character limit for their posts. However, with X/Twitter basic, that limit is upgraded to 25,000 characters.
• Post Longer Videos: With the Twitter basic subscription, you can post longer videos (up to 8GB in size and 3 hours in length).
• Video Playback and Download: You can download the videos and also play them in the background while surfing the platform.
• Reader Mode: You can easily read the long Twitter threads with this mode.
• Bookmark Posts: With Twitter Basic, you can create and organize bookmark folders to save your favorite posts. You can create as many bookmarks as you like.
• Format Posts: Make your posts stand out by using Bold or Italic letters.
• Custom App Icons: On mobile devices, you can set up the look of your Twitter App’s icon.
• Community Building: Twitter Basic allows users to build communities to connect with people.
• Prioritize Replies: Your replies on other posts get prioritized over non-premium users.
• Highlight Tab: You can highlight your best posts in a dedicated tab on your profile page.

X Premium (Prices and Features)

X Premium offers all the features of the Basic subscription and some additional features at a monthly price of $8 and a yearly subscription at $84. Here are the additional features of Twitter Premium –

• Access X Pro: With the X Pro site, you can access and manage multiple accounts on a single screen.
• Blue Checkmark: X/Twitter Premium users get a Blue Checkmark next to their username. This checkmark is enabled once the profile gets verified to meet the eligibility criteria.
• Get Paid For Ads: Users who are subscribed to Twitter Premium can get paid from the revenue generated from the impressions of verified users on the ads displayed in the replies to their content.
• Access Media Studio: Media Studio helps you track the popularity of your content and the revenue it generates.
• Fewer Ads: X/Twitter Premium users see fewer ads compared to non-subscribers.
• Gifting: As a premium user, you can gift the Twitter subscription to non-subscribers.
• Creator Subscription: You can earn a living on Twitter through creator subscriptions by getting paid for monthly content by your subscribers.
• ID Verification: By providing a government-issued ID you can verify and protect your Twitter account from identity theft. You can get an “ID verified Label” on your Twitter profile.
• Grok: Get access to Twitter’s flagship AI chatbot.

X Premium+ (Prices and Features)

Finally, for $22 per month and $229 per year, the X/ Premium+ subscription offers all the features of X Basic and Premium with some additional features such as –

• No Ads: X/Twitter Premium+ users see no ads on the platform.
• Additional Grok Features: Unlock more features on Grok, such as high usage limit, deep search, and more.
• Post Articles: With X Premium+, you can post long-formatted articles on the X website.

How to get subscribed to X/Twitter Premium?

To purchase the X/Twitter premium, simply launch the X website, and on the left side, you’ll see an X Premium icon. Click on it and you’ll be redirected to the premium purchase page. By default, the platform offers an annual Premium subscription, but you can navigate between Twitter Basic, Premium, and Premium+ subscriptions and compare their features by scrolling down. You can also switch between monthly or annual subscriptions. Choose your preferred subscription and pay the amount.

You can also purchase Twitter Premium through the X mobile app. After logging in to your account, click on the ‘Upgrade’ icon present on the top right corner of the app and follow the same steps as above.

Can I get X/Twitter Premium For Free?

Even though Twitter doesn’t offer any free Premium trial to its users, you can still get X/Twitter Premium for free. In 2024, Elon Musk the new owner of X announced that every account with more than 2,500 Premium-subscribed followers can access Premium features for free.

Moreover, accounts with over 5,000 Premium-subscribed followers can access Twitter Premium+ for free. This is a great campaign to promote verified followers and reduce bots on the platform.

How to cancel X/Twitter Premium Subscription?

You can cancel your X/Twitter premium subscription through the X mobile app or X website. For the website, here are the steps –

• Log in to the X website with your credentials.
• Head over to the ‘Settings and Privacy’ option and click on ‘Premium’.
• Now click on ‘Manage Subscriptions’, which will take you to Stripe (Twitter’s payment partner). From here you can cancel your subscription.

For iOS, the steps are almost the same; however, for Android, you’ll need to head to the Google Play Store and go through the ‘Payments and Subscriptions’ section to cancel your Twitter Premium subscription.

If you cancel your subscription, you can still use the features until the end of your billing cycle. No refund is issued on canceling Twitter Premium unless required by law. Moreover, make sure to cancel your premium subscription 24 Hours before the new billing cycle starts to avoid extra charges.

Is Twitter Premium Mandatory For Everyone?

There is no official update on Twitter becoming a paid platform. However, as a part of X’s ‘Not a Bot’ subscription, some regions like the Philippines and New Zealand now have to pay an equivalent of $1 to access Twitter.

Users who don’t subscribe to this fee can only view posts or videos and can follow other accounts. They can’t interact with any content or account. So far, Twitter Premium is an opt-in service, but whether or not it’ll become mandatory is yet to be decided.

How can X/Twitter Premium help your brand grow?

A Twitter premium subscription gives more freedom to users to create and distribute their content and to measure their Twitter engagement, reach, and traffic. X Premium can certainly help you grow your brand by providing several useful features. Moreover, your brand may be eligible for a free Premium subscription if you already have the required number of verified followers.

This confusing yet beneficial loophole makes Twitter Premium free for most established brands and professional Twitter influencers. Therefore, Twitter Premium is worth checking out for more brand growth and reach.

Conclusion

X/Twitter Premium is a great way to improve your Twitter experience. Whether for personal or professional use, a premium subscription to Twitter enhances your experience and lets you be more creative. Moreover, with X Premium, you can also earn a fair share of revenue through ads and creator subscriptions. Therefore, a premium subscription to Twitter is a great investment.

FAQs

Can I upgrade or downgrade my X/Twitter Subscription?

Yes, you can upgrade or downgrade your subscription. However, this option is only available on iOS and the web. Here’s how switching subscriptions works – https://help.x.com/en/using-x/x-premium#tbswitchtiers

What are the Gold and Grey Checkmarks on Twitter?

The gold checkmark on Twitter means that the account is an official business or non-profit organization. Whereas a grey checkmark indicates that the account is a government or multilateral organization. The blue checkmark, on the other hand, means that the account has a Twitter premium subscription.

What is the eligibility for a Blue Checkmark on Twitter?

To get the blue checkmark on Twitter, your account must be at least 30 days old with a Profile Photo and Display Name that hasn’t changed recently. In addition, your account must be linked to a verified phone number or email address and should not be banned or restricted due to deceptive behavior.

Is Twitter Blue paid?

Yes, since the rebranding of Twitter to X, all of the old features of Twitter Blue were changed into a paid subscription called Twitter/X Premium.