What is hashtag analytics? Do you need hashtag analytics tools? Let’s find out.
In the earlier days, posting a few updates now and then was enough to gain the attention of users. But that is no longer the case. There is an excess of information and it’s getting more and more difficult to be heard by the target audience.
Consistently monitoring and evaluating your performance metrics to plan effective historical Twitter data has become the norm. Brands and marketers often use analytics tools to monitor, analyze, and fine-tune their strategy according to the needs and preferences of their target audience.
Real-time hashtag tracking can make this process much easier and efficient. You can monitor and analyze your performance metrics in real-time and take necessary measures immediately.
When it comes to developing a social media strategy, hashtags are an essential part of every brand’s marketing approach. While hashtags are a great marketing resource, they are also one of the easiest ways to analyze your performance metrics.
In this post, we will look at some of the most effective hashtag tracking tools that you can use to monitor your performance metrics and extract insights.
What are hashtags and why are they important?
You surely must have heard about hashtags; you may even have used some as well.
In the earlier days, social media platforms had an abundance of content and way to navigate through it. This made it difficult for users to find relevant content. Chris Messina an avid Twitter user, suggested the use of hashtags to categorize and navigate through content.
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— ⌗ChrisMessina (@chrismessina) August 23, 2007
https://platform.twitter.com/widgets.js
These little links soon became the most preferred method for users to find or categorize the content.
What is hashtag analytics?
Today, hashtags have become an essential part of every brand or business’s marketing strategy. It enables them to classify their content or tweets of specific audiences. Thus, making it easier for users to find their content.
Apart from categorizing content, hashtags can also help you increase the SEO authority of your tweets. Using the right hashtags, such as hashtags often used by users to access relevant content can increase engagement. Although, you need an effective hashtag analytics tool to find such hashtags.
Using hashtags is a win-win for both brands and the target audience. Where brands use hashtags to classify content and increase reach, users leverage them to filter out irrelevant content. Thus, exposing themselves only to the content that they find interesting.
Apart from categorizing and searching content, brands also use hashtags to monitor brand-related conversations. Some brands even create a dedicated hashtag that the audience can use for customer support.
Although, the problem is that not all companies can use hashtags effectively. Today, planning a social media strategy without analytical insights is similar to shooting an arrow in the dark, hoping it would hit the mark. This puts them at a disadvantage when it comes to enhancing their brand’s reach and visibility.
However, the case here is not that these brands and marketers don’t want to track their performance metrics. It’s just that they don’t know how to access their performance metrics.
If you are facing a similar problem, there is no need to be worried. This post will provide you a comprehensive review of the best hashtag analytics tools along with their unique features and how to use them.
What are the benefits of using hashtag analytics tools?
Before we explore the best options for hashtag tracking, let’s discuss some important benefits of tracking your hashtag metrics.
Track impressions and engagement
Hashtag analytics tools can help you analyze the performance metrics of your tweets in near real-time. You can easily track and monitor your performance metrics with ease. You can also analyze your past tweets to identify the type of content and topics that the target audience finds engaging. Making a list of such popular topics can help you create an effective Twitter content strategy.
Monitor social media campaigns
Brands and businesses usually create a dedicated hashtag for social media campaigns. Thus, making it easier for the audience to engage with your brand. Using a hashtag analytics tool, brands can track the tweets and conversations associated with their campaigns. Based on the context of the conversations, you can evaluate the impact of your marketing campaign.
Analyze your brand reputation
Apart from tracking hashtags, hashtag analytics tools can also help you track, monitor, and analyze the conversations related to your brand. You can identify users that post positive opinions which can be used for marketing purposes. Similarly, you can also identify user
Identify trending and popular hashtags
By using the right trending hashtags, you can drastically increase the reach, impressions, and engagement for your tweets. A hashtag tracking tool can help you identify trending and popular hashtags related to your industry. You can also use it to analyze the tweets of established competitors to identify the hashtags they use to increase the SEO authority of their tweets.
Track your competitors
Tracking the social media marketing moves of industry competitors should be an essential part of every brand’s social media marketing strategy. By tracking their tweets, you can analyze and measure the impact of their marketing strategies. You can then use similar or improved marketing strategies to increase your brand’s social media presence. Similarly, you can also identify engaging content topics that your competitors use to keep their historical Twitter data engaged.
Find influencers to promote your brand
historical Twitter data is now the most preferred and invested in paid marketing channels in 2021. Tracking the tweets and hashtags can help you identify users that often engage or help build conversations surrounding your brand. Similarly, you can also identify users that have a huge following and a high engagement rate. These are influencers that can help you sway the buying decisions of the target audience.
The Best Hashtag Analytics Tools in 2021?
Now that you understand what hashtag analytics is how it can benefit you, let’s look at some of the best hashtag analytics tools in 2021.
1. TrackMyHashtag
TrackMyHashtag is an AI-enabled hashtag analytics tool that can track any event or hashtag campaign in real-time. It can also track tweets including specific hashtags, keywords, or @mentions. It offers comprehensive analytical insights that are easy to interpret and make sense of. Apart from real-time hashtag tracking, TrackMyHashtag can also help you access historical Twitter data related to any keyword, hashtag, username, or time.
Key features of TrackMyHashtag,
- Track your Twitter campaigns’ reach and engagement in real-time
- Track the social media moves of your competitors
- Find all tweets mentioning your brand, product, or service
- Identify industry trends and resonating content
- Track influencers that engage with you or your competition
- Identify trending ad popular hashtags
All of the above-mentioned insights can be accessed through our intuitive and easy-to-navigate analytical dashboard. You don’t need any kind of technical expertise to access and make sense of the analytical insights.
The basic premium plan starts at $49 a month.
2. TweetBinder
TweetBinder is another amazing historical Twitter data tool that can help you track hashtag performance metrics in real-time. You can track and access all tweets mentioning any specific hashtag, keyword, or username with ease. You can even track the performance metrics of your marketing campaigns in real-time. Apart from real-time tracking, TweetBinder can also help you access historical data of any time duration.
Key features of TweetBinder,
- Real-time hashtag tracking
- Download historical Twitter data
- Identify resonating content
- Cross-platform tracking (Twitter & Instagram)
The premium pricing plans start at $54.99 a month.
3. Keyhole
Keyhole is a widely known and recognized hashtag analytics tool that has been around for quite some time now. It can help you track and analyze the performance metrics of any hashtag in real-time. Apart from hashtag tracking, it can also help you track your marketing campaigns as well as influencers that can help you promote your brand.
Key features of Keyhole,
- Real-time hashtag tracking
- Track tweets with any keyword, hashtag, or @mention
- Identify trending and popular hashtags
- Spot industry influencers
The premium pricing plans start at $79 a month.
4. Hashtagify
Hashtagify is a popular hashtag analytics tool that can help you find trending and popular hashtags to increase the reach and impressions on your tweets. You just have to input a keyword and it will provide you a list of relevant but highly engaging hashtags. It can also help you track the performance metrics of hashtags in real-time.
Key features of Hashtagify,
- Identify trending and popular hashtags
- Track hashtag performance metrics
- Comprehensive analytical reports
- Hashtag suggestions for content
The premium pricing plans start at $49 a month.
5. SproutSocial
SproutSocial is a hashtag tracking tool that can help you access real-time engagement metrics. You can track tweets mentioning a specific keyword, hashtag, or @mention. It can also track the performance metrics of your marketing campaigns in real-time.
Key features of SproutSocial,
- Real-time hashtag tracking
- Track marketing campaigns
- Enhance customer support
- Identify candidates for influencer marketing
The premium pricing plans start at $99 a month.
6. Brand 24
Brand24 is a comprehensive hashtag analytics tool that can help you track hashtag performance metrics in real-time. You can use it to track trending and popular hashtags to increase the reach and engagement of your tweets. It can also help you track performance metrics across multiple social media channels.
Key features of Brand24,
- Real-time hashtag tracking
- Track social media campaigns
- Identify influencers and engaging content
- Track performance across multiple social media channels
The basic premium plan starts at $49 a month.
7. Socialert
Socialert is a hashtag analytics tool that can help you monitor the performance metrics of hashtags in real-time. You can also track tweets posted by specific accounts or with the help of keywords. It also enables you to track hashtags across multiple social media platforms.
Key features of Socialert,
- Track hashtags metrics in real-time
- Identify trending and popular hashtags
- Identify news trends and highly engaging content
- Track hashtag performance across multiple social media platforms
The basic pricing plan starts at $24.95 a month.
8. SocialBakers
SocialBakers can track hashtag performance metrics across various social media platforms. Get real-time updates on the engagement of your hashtags and marketing campaigns. Track all conversations surrounding your brand.
Key features of SocialBakers,
- Track hashtag metrics in real-time
- Access performance metrics for multiple social channels
- Track all conversations surrounding your brand
- Track your competitors
The basic pricing plan starts at $200 a month.
9. Agorapulse
Agorapulse is a hashtag analytics tool that simplifies social media monitoring. It can track hashtag performance metrics across multiple social media channels. Get access to hashtag metrics in real-time. It can also help you identify trending and popular hashtags that can enhance the SEO of your tweets.
Key features of AgoraPulse
- Track hashtags in real-time
- Monitor conversations across multiple channels
- Identify influencers
- Find resonating content
The basic monthly plan starts at $ a month.
10. UnionMetrics
UnionMetrics is a Twitter hashtag analytics tool that can track tweets related to any hashtag in real-time. You can track and analyze conversations surrounding your brand or use the tweets to find topics that users like to engage with the most.
Key features of UnionMetrics,
- Track hashtag metric
- Identify trending hashtags
- Find engaging content topics
- Analyze conversations surround your brand
The basic monthly plan starts at $49 a month.
11. BrandMentions
As the name suggests, BrandMentions is a tool primarily designed to track all conversations surrounding your brand. But it can also help you track real-time hashtag performance metrics. You can even find trending and popular hashtags to enhance your hashtag marketing strategy.
Key features of BrandMentions,
- Track conversations relate to your brand
- Track hashtag performance metrics
- Identify relevant trending and popular hashtags
- Track social media conversations across multiple channels
The basic monthly plan starts at $499 a month.
12. Talkwalker
Talkwalker is one of the widely known hashtag analytics tools that can help you track hashtag performance metrics in real-time. You can access all conversations surrounding your brand across various social media platforms.
Key features of Talkwalker,
- Real-time hashtag tracking
- Track conversations across various channels
- Image recognition to protect trademark
- Influencer marketing
The basic monthly plan starts at $9000 a year.
13. Mentionlytics
Mentionlytics is a social media monitoring platform that can help you track conversations about your brand as they happen. It can also help you track tweets based on hashtags, keywords, or @mentions. It is one of the best tools for online brand reputation management.
Key features of Mentionlytics,
- Track hashtags metrics in real-time
- Track conversations mentioning your brand
- Monitor conversations across multiple platforms
- Find industry influencers
The basic monthly plan starts at $99 a month.
14. RiteTag
RiteTag is a hashtag analytics tool that specializes in identifying hashtag to increase the SEO authority of your tweets and makes it more discoverable. It can also help you track hashtag performance metrics. Although, it is a free tool with very limited features.
Key features of RiteTag,
- Identify most trending hashtag
- Find engaging content hashtag
- Find hashtag for multiple social media platforms
This hashtag analytics tool is completely free to use.
15. Hashtags.org
Hashtags.org is a comprehensive Twitter hashtag analytics tool that can track, monitor, and analyze the performance metrics of hashtags in real-time. It can also help you find trending and popular hashtags that you can use to make your tweets more discoverable.
Key features of Hashtags.org
- Track hashtag performance metrics
- Find trending and popular hashtags
- Spot highly-engaging content hashtags
- Track tweets based on hashtags, keywords, or @mentions
The basic monthly plan starts at $49 a month.
Click on the link to check out our compilation of 101 free Twitter tools to cover all your Twitter marketing needs.
Wrapping Up
Hashtag analytics has become an important and irreplaceable aspect of social media marketing. Brands and marketers now prefer a more data-driven approach thus eliminating most of the guesswork.
The above-mentioned tools are some of the best hashtag analytics tools I have come across. But don’t just take my word for it. Try and test the free plans or trails of each tool and find the one that best fulfills your needs. Start tracking hashtags today and leverage the power of analytics to expand your brand’s social media horizons.
Adios!
Shivam is a capable substance essayist who enthusiastically makes enlightening and intriguing articles. Shivam has a curious psyche and a hunger for learning. Shivam is a reality lover who loves to uncover captivating realities from a large number of subjects. He solidly accepts that learning is a deep-rooted excursion and he is continually looking for valuable chances to expand his insight and find new realities. So make a point to look at Shivam’s work for a brilliant perusing.
