According to the most recent data on social media usage, Twitter is more popular than ever. This is due to the fact that Twitter is still quite useful for spreading news and connecting with your target audience.
Twitter accounts, on the other hand, are accumulating cobwebs because of the lack of attention they’ve received. Now is a great moment to examine your Twitter profile and make any necessary adjustments if you haven’t done so recently.
Read on for a detailed breakdown of how to do a Twitter audit and boost the visibility and efficacy of your accounts.
What is a Twitter Audit?
A Twitter audit is like getting your company’s annual physical. Is your content and marketing on Twitter in line with your social media goals?
Can you tell whether your intended audience is following and interacting with your profile? You can measure your success with a variety of metrics (interactions, response time, Twitter traffic, follower count, engagement rate, and follower growth rate).
Find out where your account might be having problems by analyzing its strengths and weaknesses. If you want to expand your Twitter following and engagement, an audit will narrow down the list of things you need to focus on.
An audit is a simple method for checking the quality of your brand’s Twitter profile, messages, and graphics.
How to Conduct a Twitter Audit?
An audit need not take a lot of time to complete. Twitter analytics solutions like TrackMyHashtag allow you to move quickly and dig deep into your data.
Although, you must first address the question, “Why Twitter?” before diving into the depths of your audit. While there is no single correct response, a few possibilities emerge:
- Brand recognizability and awareness
- Audience interaction
- The Art of Serving Customers (and customer care)
- Demand generation and product sales
- Content promotion
Your audit will be directed by your goals, which in turn will define what “success” on Twitter means to you. Once you’ve determined the solution, you may begin investigating your Twitter profile in detail.
1. Twitter account audit
You don’t really need a Twitter analytics tool for this. It is essentially the proper optimization of your Twitter profile and completion of the profile setup. When your target audience visits your Twitter profile you must make a good first impression to keep them engaged.
Fortunately, there are various elements of your Twitter profile that you can use to create a great impression. You can also use it to inform users about your brand or its products and services.
Here are some of the important elements that you can take advantage of:
- Profile picture
- Background Image
- Twitter Bio
- Website Link
- Location
2. Published content audit
Creating an engaging content strategy is difficult even for seasoned marketers and professionals. But if you audit your published content, you can understand what kind of content your audience likes and engages with the most. To do this, you use TrackMyHashtag a Twitter analytics tool that can analyze the engagement statistics of any public Twitter account.
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— Marques Brownlee (@MKBHD) July 21, 2022
https://platform.twitter.com/widgets.js
You can use it to analyze the engagement statistics and identify the tweets that have the most engagement. It will help you find engaging content topics that your audience likes to engage with.
Using TrackMyHashtag you can also audit the content historical tweets of your competitors to identify the content topics they use to drive engagement. This will help you plan an effective content marketing strategy to promote your brand.
3. Twitter followers analysis
Analyzing your Twitter followers is another important part of Twitter marketing. The more you know about your followers, the more personalized strategies you can make to draw their attention. You can understand their demographics, their engagement stats, location, and much more which are vital stats for planning a marketing strategy.
To analyze your followers, you can use tools such as FollowersAnalysis. It can help you automate the process of analyzing Twitter followers. You can analyze your followers and the people you follow with ease. It also provides comprehensive analytical reports with valuable insights to help you make informed decisions.
4. Fake Followers Audit
There has been a significant increase in fake followers and bots in the past few years and Twitter is no exception. Even if you haven’t bought followers it’s likely that you have a few fake followers or bots following your Twitter profile. Furthermore, if you don’t remove/block them at regular time intervals and let them accumulate, it could raise suspicions of you buying fake followers.
If our twitter bid succeeds, we will defeat the spam bots or die trying!
— Elon Musk (@elonmusk) April 21, 2022
https://platform.twitter.com/widgets.js
Using FollowerAudit, you can audit the Twitter followers of any public Twitter account and block fake followers with ease. It can also be a great tool for identifying the right influencer to promote your brand as there has been a significant rise in cases of influencer fraud.
5. Analyze response time
Your response time is critical, especially while addressing customer complaints. You never know which conversation might go viral and so it’s best to track conversations related to your brand and increase your response time.
how dare u
— dbrand (@dbrand) July 25, 2022
https://platform.twitter.com/widgets.js
Another case where you need to increase response time is while engaging with your followers. The more frequently and quickly you engage, the more chances of getting the conversation going about your brand. It also encourages more users to engage with your brand.
Closing Thoughts
Twitter is an amazing marketing platform and if done right it can help increase your brand’s online presence and revenue. Use the above-mentioned tactics to perform a Twitter audit and optimize your strategies to maximize success.
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