When it comes to consuming digital media, you may have come across the term “curated content.” So, what is content curation marketing, and how does it differ from other forms of marketing? What is social media content curation? How does a digital content curator show off their “collection”?
For instance, Top 10 Publishers frequently showcase curated collections of articles, videos, or infographics that resonate with their readers. But what is social media content curation? It’s the practice of selecting and sharing valuable third-party content on social platforms to engage followers. A digital content curator often displays their “collection” through neatly organized blogs, newsletters, or eye-catching social media posts that amplify the reach of the original creators while serving the needs of their audience.
Here, in this piece, we will discuss what is curated content and everything you need to know to successfully implement it. Let’s get started.
What is Curated Content?
Curated content is the type of content that you post on social media from the content that is shared by someone else. Your audience will appreciate and enjoy this content, whether it’s from a business in your industry, a thought leader in your profession, or anything else that you believe they’ll find interesting and useful.
Like museum curators, content curators also follow the same approach. They select the most engaging and informative content pieces to post. A prime example of curated content is retweeting someone else’s tweet. Although, a much higher level of curation is required when it comes to brand curating content.
Content Curation and SEO
The frequency of your posts, the number of keywords you employ, and the links you provide in your well-curated material all help search engines consider you more valuable.
Updates that are frequent and recent are preferred by social media and search engine algorithms. You may publish as frequently as you want without sacrificing quality, sounding repetitive, or coming across as conceited to your followers if you promote other people’s stuff instead of your own. Your material will always be timely and relevant thanks to curation.
Your website’s search engine rankings are boosted by using the right keywords in your content. Your posts will naturally contain keywords and key phrases if you use curated content, such as commentary, subtitles, and quality reference material.
When you post links to high-quality information, search engines begin to value your content over others because they see you as an active contributor. As your network grows, other creators will begin to share connections to your work, either as part of formal link-sharing agreements or as part of more informal shout-outs on their own channels.
Advantages of Curated Content
Now that you know what curated content is, let’s look at some of its advantages.
Fill gaps in your content strategy
It’s a guarantee that a company will have a large marketing team working full-time. Although content development is laborious and time-consuming for small teams, if you’ve done it before, you know it’s worth it.
The marketing activities of your team can benefit from the addition of content curation. They won’t have to worry as much about coming up with only original material, and they’ll be able to make their deadlines.
Think of it as a shortcut to content development. There is already a lot of content out there. You only need to gather it, arrange it, and add your own unique perspective to it to make it your own. As a result, you’ll be able to keep your team from “burning out” during the content-creation process.
Follow industry trends
Curating material is a great way to learn about new trends in your sector and remain on top of what’s going on.
A blogger or an SEO expert, for example, would find this information useful. Tracking this keyword will help you find out what your competitors are writing about, what the media is saying about your industry, and more.
To learn more about a wide range of topics, publishers, and digital properties you need to engage in content curation. These insights can assist you to strengthen your content marketing plan and fill in the content gaps.
Become a thought leader
One of the benefits of consistently sharing relevant content related to your industry or niche is that you could eventually get recognized as a thought leader. No what which social media platform you promote yourself, relevant, informative, and engaging content is always appreciated.
It doesn’t matter who created the content, you are the one sharing the information. Although, make sure to tag the original creators of the content and give them credit.
Build your audience
Having an engaged audience is crucial for any approach in online marketing. To reach the engagement of your followers, you need to provide content that drives conversations and is relevant to your target audience.
Content curation is a wonderful approach to spark conversations about the subjects that attract your followers’ attention. Try to answer the question: “why would my audience be interested?” Start and promote dialogues, research your audience and you’ll see your business thriving.
It will be easier to engage different audiences if you post a variety of content. This will prevent your posts from being repetitive or one-sided.
Improve brand awareness
As with producing high-quality content, building your brand, and increasing brand recognition is a difficult task. However, if you already have content that you can use, things become much easier.
Promoting content that mentions your brand is an excellent strategy. Ensure that your content is not only informative but also visually appealing by including your own “personal touch.” Your business will grow if you explain how your brand is connected to the content in a subtle way.
Boost visibility of your posts
Not to mention the influence on SEO and exposure, content curation has a favorable effect. It is necessary to conduct extensive research on many websites and to select the content that will be used with care during the curation process.
As a bonus, curated content frequently includes backlinks to reputable third-party sources, as well as correct attribution to the original author and any other sources cited within the text. All of this results in high-quality content that ranks highly in search engines as a result of these efforts. As a result, there will be an increase in both visibility and traffic on the web.
Doing Content Curation, the Right Way
Here’s how to plan the right content curation strategy.
Analyze your audience
The first step in planning an effective content marketing strategy is conducting audience research. The curation of content follows the same principles. You must know your audience in order to effectively share relevant content and elicit responses.
Creating personas for your target audience is one way to discover what they’re looking for. Try understanding what kinds of curated content they might find most useful in this way.
It’s important to keep in mind that you’re not just sharing content; you’re curating it. As a curator, it’s your job to only share the most useful content on your channels. Choose wisely. Consider your audience’s needs before you begin writing.
Don’t share something unless you know how it will benefit your audience. Then, pay attention to what’s going on around you. It is important to monitor the level of interest in your curated content. What kind of content resonates with your followers will become clearer to you.
Add your opinion
Social media users follow you because they want to hear what you have to say. Retweeting or retweeting or sharing without adding a comment isn’t very useful to your followers. They’re curious about your thoughts on the content you shared.
You need not write a long explanation. It’s fine to use just one or two short phrases to express why you think the content is valuable and worth sharing. Even better if you can contribute your own unique perspective.
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Fact check the information
Sharing industry news without a fact check can become a fatal mistake that can raise questions on your reputation and credibility. So, don’t believe everything you see on the internet, do your research so check if the information is credible and worth sharing. Also, make sure that the account or user/source tweeting or sharing the information is credible.
Schedule in advance
Curated content posts, except for breaking news, can be scheduled in advance. Using this method, you don’t have to be at your desk 24 hours a day to ensure a consistent publishing schedule.
With the help of free tools, you may generate curated content pieces on the fly and then schedule them for the future.
Tag the original creator or source
As mentioned earlier, tagging the original creator of the content is important. Content creation is about sharing relevant and informative content, not stealing, scraping, or plagiarizing.
Such practices are unprofessional, unethical, and can have legal implications. So when you share the content if other users make sure to tag them to give them the deserved credit.
We’ve curated this Brachiosaurus-sized collection of 20 great articles all about dinosaurs and the people who obsess over them.https://t.co/BK1t0eiswM
— Pocket (@Pocket) November 11, 2020
Wrapping Up
Content curation is an effective and beneficial content marketing strategy for the content creator, curator, and followers. The creator gets a substantial increase in visibility, the curator can save time creating original content, and the followers get access to relevant content.
It is an effective marketing tactic in the modern digital world. It allows businesses to keep up with the trends, provide users with the latest and relevant content updates. It also helps in building an engaging follower base and increasing your social media presence.
However, manually keeping track of engaging content is not that easy. An automated social media analytics tool can make the task much easier. TrackMyHashtag is one such tool that can keep track of relevant tweets and conversations using keywords, hashtags, and @mentions. You can also use it to analyze the engagement statistics of your tweets in real-time. Click here for a free trial.
Raghav is a talented content writer with a passion to create informative and interesting articles. With a degree in English Literature, Raghav possesses an inquisitive mind and a thirst for learning. Raghav is a fact enthusiast who loves to unearth fascinating facts from a wide range of subjects. He firmly believes that learning is a lifelong journey and he is constantly seeking opportunities to increase his knowledge and discover new facts. So make sure to check out Raghav’s work for a wonderful reading.
