Social Media

In 2014, Starbucks introduced its white cup challenge, a social media campaign in the form of a contest where it encouraged users to doodle on the Starbucks white cup and…

In recent years, the influencer marketing industry has prospered and grown significantly. With the increase in content on social media channels, marketers struggled to cut through the noise and attract…

Twitter has been the go-to platform for brands to promote their products and services. It offers the opportunity to appeal to a worldwide potential consumer base. But to attract the…

Twitter is the most popular social media platform for consumers to express their opinions and user experiences. The main reason for being so is that every major brand and marketer…

With over 330 million active users and 166 million monetizable users, Twitter is no longer just a micro-blogging platform. Twitter has evolved into a marketing giant and a front-runner in…

In recent years, Twitter has emerged as a marketing giant and a reliable source of news. But Twitter is also the most preferred platform by customers to engage with brands.…

This week's article focuses on top 10 social media influencers in the field of Digital Marketing. A table is attached at the end with all the links to their social…

What is hashtag analytics? Do you need hashtag analytics tools? Let’s find out. In the earlier days, posting a few updates now and then was enough to gain the attention…

Twitter customer support: 67% of consumers in the U.S. use social media for customer support. Their weapon of choice, Twitter. Social media is an amazing tool for brands and marketers…