Twitter is the most popular social media platform for consumers to express their opinions and user experiences. The main reason for being so is that every major brand and marketer…
Over the past decade, Twitter has established itself as one of the leading and influential social media marketing platforms. We have also witnessed numerous marketing tactics come and go in…
Since its inception, hashtags have always been the most effective means to attract engagement. Be it a product launch, a Twitter campaign, or an event, hashtags are the go-to means…
Social media trends change faster than you imagine. With such erratic changes and updates, it is difficult to increase the organic reach of your content. Hashtag marketing is no longer…
In recent years, the influencer marketing industry has prospered and grown significantly. With the increase in content on social media channels, marketers struggled to cut through the noise and attract…
Social media monitoring now holds great significance for brands trying to build engaging communities. Consumers prefer personalized responses to their queries over preset chat-bot replies. It can help you customize…
In 2014, Starbucks introduced its white cup challenge, a social media campaign in the form of a contest where it encouraged users to doodle on the Starbucks white cup and…
Promoting brands on social media now has more prominence than ever in the history of marketing. With the meteoric rise in social media marketing, the demand for social listening tools…
Promoting brands on social media is now more popular than it has ever been in the history of marketing. Brands and marketing agencies now leverage the insights gained from social…
Twitter has long established itself as the go-to platform for brands to promote themselves. It allows them to share a wide range of content including product descriptions, blogs, campaigns, and…