Raghav Sharma

In the ever-evolving landscape of social media platforms, Instagram stands out as a powerhouse for brands and individuals alike. With over a billion active users monthly, it has become a…

The Digital Markets Act (DMA) makes sure that large online platforms behave fairly, and don’t act as “gatekeepers” in digital markets. The DMA is a piece of legislation designed to…

In the world of digital marketing, the power of influencer-shared content is undeniable. The popularity of social media platforms means social media influencers have a pivotal role in digital marketing.…

When you launch a new social media startup, there are a number of foundational decisions to make. What will you call your company? Who is your target audience? What channels…

In the ever-evolving e-commerce landscape, achieving top rankings is crucial for success. Strategic optimization is imperative in the crowded online landscape, where millions of websites compete for attention, necessitating a…

Most brands find event marketing effective for reaching their target market, especially since this approach could foster brand loyalty, sales, and long-term relationships. However, hosting an event isn’t enough. You’d…