The #Hashtag was brought on Twitter in 2007 by Chris Messina, a social media enthusiast. Since then, Hashtags have allowed us to filter relevant content throughout the Twitter website and when it comes to tracking a specific trend, Hashtag tracking tools come in handy.
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— The Chris Messina (@chrismessina) August 23, 2007
It has been practically proven that if you use correct hashtags, there will be a drastic improvement in the reach as well as click through rates of your tweets.
It is only a matter of identifying the right hashtag for your campaign and the benefits will be instantly noticeable. People think that they understand hashtags but in the practical world, they don’t even have the faintest idea of its potential.
To understand the potential or influence of a hashtag, it is very important to know its impressions and reach. This will show you how the Twitter audience engages with the hashtag. One more significant purpose of hashtags is they allow us to study current trends. Takes one to know one, right?
Hashtag tracking is something which has evolved concurrently with hashtag popularity. They allow us to quantify the performance of a respective keyword in numbers which gives us tangible figures to work upon.
I have compiled a list of top 10 Twitter hashtag tracking tools which analyze hashtags for you so that you can study trends and market research practices.
1: TrackMyHashtag
This is by far the best Twitter hashtag tracking tool I have personally used. Quality and cost effectiveness are the two major merits for using this platform and the two best things that I like about this tool is the website’s crisp interface and real time as well as historical data hashtag tracking.
TrackMyHashtag follows a subscription based hashtag tracking model and their prices start from $19 a month for 2 trackers which is cheaper than most of the competition and provides all the relevant information of the targeted hashtag.
I think it’s the best tool for hashtag tracking but don’t take my word on this. Do give it a try yourself.
Key features:
- Raw Data available to export in csv format
- Analytics dashboard loaded with lots of useful insights
- Complete User details
- Identify and track Influencers
- Top related media, hashtags, users and URL
- Most popular, retweeted, liked tweets
- Tweet timeline analytics and pattern
- Predictive analytics
- Top media and URL’s
- Other useful metrics and analytics
2: Hashtagify
Hashtagify analytic tool allows you to accelerate your business growth by proving you with data related to trending ideas on Twitter.
This tool allows you to manage all the hashtags you are tracking on Twitter and access to complete, detailed analysis of each hashtag over time. Discover your hashtag’s potential and build your reports.
Their prices start from $29 billed monthly which includes 2 hashtags as well as 2 Twitter users.
Key features:
- Find the right hashtags
- Get insights to plan ahead
- Get information on related hashtags and popularity trends
- Insights into countries list in which the hashtag is trending
- List of languages used with the hashtag
3: Socialert hashtag tracking
Socialert Twitter hashtag tracking tool allows you to track real time as well as historical hashtag data. You can track all tweets of hashtag for brand campaign, event, tv live show, sports as well twitter contests.
Their pricing starts at $24.95 billed monthly for 2 hashtag tracking.
Key features:
- Calculate social reach with this tool
- Identify your audience
- Track sentiment through tweets
- Find key influencers
Tweet binder is a hashtag tracking analytic tool which allows you to measure your social media performance by analyzing the hashtag metrics such as number of times it was posted as well as the top performing URL’s with the hashtag.
Their prices start at 79$ for a 7 day report.
Key features:
- Get general stats such as impact, reach etc.
- Find top influencers
- Find most expensive influencers
- Classify your tweets on the basis of their hashtags
4: Tweet Binder
5: Keyhole
Keyhole is a real time hashtag tracking tool which allows you to track hashtags as soon as they are mentioned. The engagement metrics are updated automatically and reports are generated in real time. Their prices start from $179 billed monthly for 3 trackers and 20,000 posts.
Key features:
- Get data in real time
- Predict the future performance of your hashtag
- Displays other related hashtags to use in order to increase engagement
- Ability to enter customizable search queries
6: Tweet reach
Tweet reach allows you to perform hashtag tracking and understand all the Twitter analytical metrics including reach, engagement, content performance, competitive analysis, and more.
This tool allows you to monitor all the topics and profiles that matter to you. Their prices starts at $29 per month.
Key features:
- Measure earned and organic conversation
- Perform detailed competitive analysis
- Find the best time to post based on past performance
- Identify your top hashtags and URLs to learn what content your audience responds to
7: Hashtags.org
Hashtags.org provides hashtag analytics for your brand, strategy of campaign. This tool allows you to study, engage and learn trending hashtags all over Twitter.
Their prices start at $49 billed monthly for their individual plan.
Key features:
- Allows you to export analyzed data in any desired format
- Find information on related hashtags
- Find the list of top users mentioning your required hashtag
- Get an illustrative 24 hour trend graph of the hashtag
8: Hashtracking.com
Hashtracking analytics tool reports contain information regarding the activity of the tweet (Likes, retweets etc), reach, impression, influencer analysis, most active users etc.
They provide historical as well as real time hashtag tracking. The prices start at $50 billed monthly for 3 trackers.
Key features:
- Allows to spot influencers
- Export data in for later usage
- Report includes engagement analysis, Buzz Words, Other Hashtags, Platforms and geodata
9: Twitonomy
Twitonomy allows us to perform Twitter performance analysis by Hashtags, keywords and Twitter handle traction.
This tool also provides top languages, as well as a tweets map which proves to be a very useful insight in Twitter analysis. Their prices start at just $20 for their monthly plan.
Key features:
- Get detailed and visual analyticson anyone’s tweets, retweets, replies, mentions and hashtags
- Browse, search, filter and get insightson the people you follow and those who follow you
- Get actionable insights on your tracked hashtags with Hashtags report
- Visualize on an interactive mapthe users who mentioned you in their tweets
10: Exporttweet
Export tweet allows you to track hashtags along with account and user tweets analysis. This tool provides in depth analysis of brands, products and individuals on social web and who is talking about them along with comprehensive reports for offline analysis. Their prices start from $19.99 for real time hashtag tracking.
Key features:
- Track comprehensive insights of brands, competitors and even individuals with data represented on a spreadsheet
- Analyze keywords / hash tags / user mentions on Twitter in real-time
- Download tweets from any user on Twitter
- Download followers of any public account on Twitter along with comprehensive insights report
Conclusion
Twitter hashtag tracking is of great relevance today and it is growing as we speak.
I believe the tools which I have mentioned above can be of assistance to you and help you in formulating proper social media marketing strategies.
Do let us know in the comments which of the tools you think is the best and most cost effective.
